AUDAZ REVISTA
107 to 1
We counted the pages that rank for Hispanic Heritage Month phrases. They say hispano. They almost never say a country.
01 / 09
430
Uses of a pan-ethnic label across the nine ranking pages, 23,194 words in all.
Hispano, latino, latinx, latine, Hispanic. Counted on 16 September 2026.
02 / 09
4
Uses of a country identity word in the same 23,194 words. A scanner flagged 12. A hand read cut it to four.
The other eight were a language menu, a country dropdown, a channel name and a photo credit.
03 / 09
7 of 9
Pages that celebrate Hispanic heritage, for a combined 17,972 words, without naming one country the way its people do.
One page used a pan-ethnic label 138 times on its own.
04 / 09
53% vs 27%
Pew asked 4,923 Hispanic adults how they describe themselves. 53% said their country of origin. 27% said a pan-ethnic term.
Fielded 6 to 16 October 2025. US Hispanic adults, which is not the same as Latin America.
05 / 09
1%
Share who prefer Latinx. Also 1% for Latine. Against 54% for Hispanic and 30% for Latino.
Both of the 1% words appear on the pages we counted.
06 / 09
boricua
Puerto Rico. The RAE defines it simply as puertorriqueno, applied to people.
All ten words on our list were checked against the Real Academia Espanola dictionary.
07 / 09
guanaco
El Salvador, in the RAE's fourth sense. Its second sense, in eleven countries, is a foolish or simple person.
Salvadorans use it about themselves. If you are not Salvadoran, say salvadoreno.
08 / 09
porteno
Not a nationality. The RAE gives eight senses. Buenos Aires is the third. Valparaiso, Puerto Carreno, Puerto Cabello and Puerto La Cruz follow.
For a marker that always reads as Argentine, use the pronoun vos.
09 / 09
Pick one country
Learn its word. Learn who is allowed to say it, and when. That does more than ten pan-ethnic phrases off a graphic.
Ten words, ten places, every definition from the RAE.
Tap through for all ten words, the register warnings and the full method.